Whether you’re a plumber with a thriving commercial clientele, a lawyer with your own practice in a bustling town or a retailer brokering sales for small-time product producers, it’s imperative in today’s marketplace that you maintain a website. The business world contains people from all walks of life who want to succeed, and the reality in today’s climate is that the internet almost always has to be utilized for business owners to attain a certain level of success.
One thing you really need to pay attention to as a small business owner is your business website design. If you’re unfamiliar with the ins and outs of website design, this might seem like a remote, inapplicable topic to you, but with so many businesses jockeying for position on the internet today, the look and navigability of your site are both very important concepts that you need to be at least somewhat invested in.
So, how do you determine what kind of design to apply to your website? First, you need an intimate knowledge of the clientele you’re trying to attract. If you’re a commercial plumber, for instance, you’re probably not going to want to have a bunch of bells and whistles installed on your site. It needs to be clean and easy to get around with a few pages detailing the type of work you do, how your contracting process works and how potential customers can get in touch with you. You can skip the front-page slider and glossy photography in favor of a more direct approach to getting clients to call you. Someone who actually owns a photography business, on the other hand, will need to include plenty of their work for potential clients to view. They may do this with multiple gallery pages separated by subject.
Hiring a Designer
When planning your business website design, it often pays off to hire a web designer who can walk you through the process of choosing colors, themes and establishing the overall feel of the site. If you’re running your own successful business, chances are you simply don’t have time to learn how to use a content management system and put the site together yourself, anyway. So, when you have a rough idea of what you want your business’ site to look like, get in touch with a designer and at least have a phone conversation about what you want. Ask for things like their hourly rate and how long it will take them to design your site before contracting with them.